Your business writing must give readers the
information they need—clearly and convincingly.
In business writing, you report information for the practical use of your readers. This information is based on your experiences, observations, and interpretations in a certain field. The purpose of business writing is to inform and to persuade by providing facts (and opinions based on facts) that help readers answer a question, solve a problem, make a decision, or perform a task.
Many documents are ineffective, sloppy, and inaccurate. It is hard to explain complicated ideas to people who know less than you do or who have a different set of beliefs than you do. To your readers, you are what you write.
Ineffective business writing hurts both
your credibility and your organization’s credibility.
We generally write with the hope that readers will examine our ideas seriously. But such a thorough examination can happen only if the readers understand the message. Regardless of your intention, you will fail in your purpose if your readers
We have years of experience in writing, revising, and proofreading business documentation, including management and strategic business plans, annual reports, program and operational documents, requests for proposals (RFPs), project plans and project management documentation, communications plans, training documents, human resources documents, metrics and quality assurance documents, and policy and procedure documents.
We can do the following:
Guarantee
the Correct Content, Organization, and Visuals.
Is your text accurate and complete? Is it tailored to a particular audience
(user base)? Will readers know what you want them to know? Are the graphics
accurate and useful? Is the document visually attractive? Let us provide you
with the writing or editing support you need in order to make your document
easy to read and hard to forget.
Ensure the Document Is Organized Logically. Does the document have a broad or split focus (i.e., does it contain more ideas than can be developed in the allotted space)? Does one idea follow the next in an orderly way? Does the document have an underlying structure that readers can follow? Do paragraphs and sentences flow smoothly? Do all points clearly relate to each other and to the main idea you are trying to convey? We can provide you with the writing or editing support you need to ensure your document contains a compelling and well-structured introduction, to ensure the document's ideas follow each other in an orderly way, and to develop a conclusion that reinforces readers' interest in your topic.
Finally, we can ensure that your business documents are visually attractive and appealing--after all, these documents have the potential to become some of your most important marketing and sales tools.