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Simply put, Gower Street, LLC, is the best in the business. We have the ability to transform your writing into clear, concise, and persuasive prose that helps to market your ideas, services, procedures, processes, products, or organization. We have years of experience in providing proofreading, copyediting, writing, and document production services, as well as English language and writing instruction, for such companies, government agencies, and institutions as CH2M HILL, Prentice Hall, Unisys Corporation, the U.S. Department of Defense, Northrop Grumman, LexisNexis, and the University of Virginia. |
Further, our experience is vast--we have written, proofread, and copyedited corporate, government, marketing, promotional, advertising, creative, academic, software, and technical documentation, as well as resumes and cover letters. As importantly, we know how to tailor materials to a particular audience, generate a large volume of high-quality work on deadline, and develop and enforce standards of accuracy and consistency.
Good
Documents Build Your Credibility and Reputation
Gower
Street may be the best in the business, but you still may be
wondering if you really need to
hire an editorial company.
Many documents are ineffective, sloppy, and inaccurate. It’s hard to explain complicated ideas to people who know less than you do, especially when you don’t have much time to write. Why should you care? Because your readers are at your mercy. Even more importantly, because, to your readers, you are what you write. When your writing is ineffective, your credibility and reputation suffer.
We generally write with the hope that readers will examine our ideas seriously. That can only happen, however, if readers understand the message. Regardless of your intention, you will fail in your purpose if your readers
Find your writing so complex or tedious that they stop reading before the end
Misunderstand your message
React negatively to the quality of its presentation.
Because readers resent unnecessary burdens on their time and concentration, let us revise unorganized, imprecise, or wordy documents. Because readers may lose confidence in a document that is marred by illogical organization, unnecessary bulk, careless grammar, or mindless punctuation, let us reorganize your document and check it for grammar and punctuation. Remember: Readers won’t appraise a poorly written document with a receptive or neutral attitude; instead, they’ll be hypercritical.
The purpose of writing is to inform and to persuade by providing facts (and opinions based on facts) that help readers understand new information, answer questions, solve problems, make decisions, and perform tasks. We can ensure you give your readers the information they need—clearly and objectively.
Characteristics
of Good Writing
Gower Street can ensure that your document follows the ten
characteristics of good writing described below:
Good writing is organized. The document starts at a good point, has a sense of easy, natural movement, goes somewhere, and then stops. One idea follows the next in an orderly way. The document has an underlying plan that the reader can follow. Ideas are treated in proportion to their importance, with major points receiving the greatest length and emphasis. All points are clearly related to each other and to the main idea.
Good writing is full of ideas. A well-written document has many ideas. It discusses each point long enough to show clearly what is meant but no longer. It supports each main point with details that give readers a reason for believing the idea.
Good writing reflects proper word usage. The document reflects the writer’s interest in putting words together to be clear, forceful, and interesting. Words are correct, precise, and imaginative. Words are chosen with an understanding of the readers.
Good writing reflects the writer’s style. The writing sounds like a person, not a committee. The writing is sincere and is drawn from the writer’s own knowledge and experience. The writing reflects the writer’s personality and attitude toward readers and toward the subject.
Good writing is clear. The document is free from ambiguity, vagueness, and obscurity. You are truly clear not when your words can be understood but when they cannot be misunderstood.
Good writing is concise. The document is efficient and free from waste. The writer is concerned about saving the reader’s time and concentration.
Good writing is full of well-structured sentences. The document follows accepted forms of usage for written English. Sentence structure is correct and varied. Sentences are short and simple rather than long and complicated.
Good writing respects the rules of grammar and punctuation. The document follows the rules of grammar, punctuation, capitalization, abbreviations, and numbers.
Good writing is free of spelling and typographical errors. The document is free of spelling and typographical errors, which, if not eliminated, can distract readers and lead them to lose confidence in a document's content.